Mo' Wax Records

Background and Formation:

Mo' Wax is a UK-based record label owned by James Lavelle, who founded it in the early 1990s. The name 'Mo' Wax' is a shortened form of 'Mo' Wax Please', which was the title of a column James Lavelle wrote in the magazine Straight No Chaser.

Place in the Industry:
- Smaller bands
- Range of genre
- Now part of Mo’ Wax ownership is owned by Universal

Audience:
- Collectors favorites > limited runs and artwork
- Wide range of merchandise

Distribution:
- Merchandise
- CD/LP are available from different the different band sites
- Online videos available

Production:
- CD
- LP

Consumption:
- AWATING RESPONSE

Concerns of the Label:
AWAITING RESPONSE

Online Age:
- Newsletter [online]
- Online store
- Fan pages