- The Sony umbrella, subsidiaries >Jive Records [indie label]
> Columbia [ large distributor]
> Epic [ metal/rock bands]
> Almost gold [classic recordings]
> Dancing Cat Records [dance genre]
2.How are Sony vertically integrated?
The Sony company makes money from manufacturing consumer electronics, producing films, and licensing its formats and so, if it owns the music copyright, it can can be licensed to Sony's movies, games etc. 'The Expert Network' explains that "The music industry is changing, from a consumer-oriented to a business-oriented model. For the first time in recent history, a double digit percentage of major label income is from licensing and royalties, rather than retail. Sony is well positioned to take advantage of an industry based on diverse revenue streams and cross-channel synergies."
3. How do Sony profit from media convergence?
The Sony company makes money from manufacturing consumer electronics, producing films, and licensing its formats and so, if it owns the music copyright, it can can be licensed to Sony's movies, games etc. 'The Expert Network' explains that "The music industry is changing, from a consumer-oriented to a business-oriented model. For the first time in recent history, a double digit percentage of major label income is from licensing and royalties, rather than retail. Sony is well positioned to take advantage of an industry based on diverse revenue streams and cross-channel synergies."
3. How do Sony profit from media convergence?
- using other technology > sound tracks on video games e.g. guitar hero[ACDC]
- uses iPod applications
- create pod casts to target their bands
- sponsors TV programmes > MTV, E4
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